ITM and GBTA have joined forces to help travel buyers develop effective ground transport programmes.
A new Ground Transport Strategy Guide provides buyers with practical advice, areas to consider, and questions to ask vendors in order to build a successful programme.
The advice is based on the output of a joint ITM and GBTA volunteer working group of buyer and supplier members.
The guide covers the basics of why a ground transport strategy might be necessary, where to start and who to talk to.
It then focusses on different ground transport categories, including rail, chauffeur cars, car rental, ride hailing, taxis, scooters, and MaaS (mobility as a service) and then outlines how buyers can engage with their TMC and OBT to discuss ground transport categories to be included in the strategy.
It also provides links to useful resources already produced by the GBTA Foundation such as its Sustainability Toolkit, which includes a module covering sustainability opportunities and challenges in ground transportation.
Kerry Douglas, Head of Programme, ITM said: “Ground transport is increasingly gaining more prominence as buyers seek to meet sustainability objectives with their travel programmes, and this focus will continue to grow.
“Ground transport, if feasible as an alternative to form of travel, can help meet those sustainability objectives. But at the same time the scope of ground transport has shifted to include multi-modal options, not just the traditional rail, car hire and chauffeur drive, but ride-hailing and shared mobility such as e-scooters.
“Many travel buyers are looking for guidance as to the best way to incorporate all these ground transport modes into their travel programme. We therefore decided to create this guide, to identify practical tools and tips for buyers to take forwards, regardless of the size of their travel programme.”
itm.org.uk
gbta.org
